DR. WE NEED A SOLUTION, STAT!

As a global leader in cancer research, this well-known "Big Pharmaceutical Company" (whose name we can't disclose) needed to find a cure for their own digital dilemma; how to promote their 50+ science and healthcare conferences and the latest info on medical research to the right people, at the right time, around the world. Enter 3|SHARE's Adobe digital expertise.

"TAKE 3 OF THESE AND CALL ME IN THE MORNING."

The treatment plan was a three-pronged approach. We deployed Adobe Sites, Analytics, and personalization elements powered by ContextHub. The site’s content is heavily regulated, so secure login features such as ReCaptcha validation and integration with Linkedin were needed to ensure compliancy. Integrating Solr Search with SearchStaxx was utilized to provide advanced features and quality results, while DTM (Dynamic Tag Management) helped with the backend analytics reporting.

UNDER THE MICROSCOPE

Upon further analysis, we determined a selector based media viewer (PDF, Video and Audio) was needed to dynamically create pages for each asset. This approach ensures each user has a consistent experience regardless of their unique device or screen size. The assets are also served using Adobe Dynamic Media to increase delivery speeds and avoid performance hits by the content being served directly from AEM. #PrettyCool

THE TREATMENT PLAN... IT'S WORKING!

The new portal was custom built to provide better exposure and efficiency in distributing the latest medical information. Since launch, there have been 95,000+ unique visits to the site, resulting in hundreds of registrations for more than 30 covered conferences. In addition, conference presentations and assets are now available as soon as presented; which means no more waiting!