Reliable, Accessible Information for Healthcare Professionals
For a global pharmaceutical company, providing access to accurate and updated information is critical to the healthcare professionals (HCPs) in Latin America. HCPs needed a single source to access diagnostic information, research and studies related to their specialties, and upcoming events.
A Suboptimal User Experience
The original portal needed improvements, with a lack of searchability and out of date information, HCPs were not able to find the content they needed.
On the client side, the site architecture made it difficult to maintain content across multiple local websites within the region, with no synergies to repurpose and share information.
3|SHARE Provides a Cure for the Ailing Sites
After assessing the client's implementation and understanding end-user requirements, 3|SHARE maximized AEM's functionality to enable an improved UX and content capabilities.
Multi-site management improved authoring and information parity across 8+ locales, and 3 languages, allowing information to be shared efficiently across sites.
Personalized, specialty-focused content experiences for HCPs were made possible with Active Directory integration and AEM’s Context Hub.
Mobile users can download a PWA version of the site ensuring key information is in HCP’s hands whenever and wherever they need it.
HCP's Can Stop Searching and Start Treating
Keeping HCPs up to date is critical for continued success of the platform and 3|SHARE included the following updates to ensure long-term results:
- The platform has become a trusted source of specialized information with notifications enabled with Amazon DynamoDB.
- By collecting analytics and key data points, the client is able to continue enhancing the platform based on a 360 vision of user behavior.
- The new portal had an increase in traffic to the website with over 45,000 unique visits in 2021.
3|SHARE’S ITERATIVE RELEASE APPROACH AND FOCUS ON END-USER NEEDS DELIVERED A COMPREHENSIVE AND PERSONALIZED PLATFORM WITH SEAMLESS CONTENT MANAGEMENT, AND IT’S NOW A BENCHMARK SUCCESS WITHIN THE COMPANY.
